|Roles and Responsibilities: – Responsible for driving marketing initiatives of the residential team|
through offline and online marketing (BTL/ATL). Day-to-day management
of multiple digital marketing campaigns.
Design & Manage Portfolio of Digital Marketing campaigns to meet key
Devise strategies and implement Social Media campaign (both organic and
Define Metrics, Measure, Analyze and Continuously Improve
performance through relevant Reports.
Design Marketing Collateral of various kinds of IT projects.
Thinking beyond the basics of social media and manage brand to
develop a meaningful Social personality.
Manage campaigns on a day-to-day basis ensuring that approved
design and technical solutions are executed to the highest levels of
Maintain knowledge of industry best practices and new technologies.
Ensure web marketing projects fall in line with business goals and fulfill
objectives of the company.
Requirements:-Experience in ATL/BTL Marketing of various IT Projects.
Preferred Digital Marketing Experience along with relevant
Google analytics and Ad words experience – dashboard creation to goal conversion
SEO and SEM experience.